NJCAAE welcomed Matt King as the inaugural manager of Esports in September 2021. King has been working in collegiate Esports for 4 years. Since 2018, he has either founded or consulted on the development of collegiate programs across the United States. Prior to King's role at NJCAAE, he worked as the Esports Coordinator at the University of North Dakota, developing the first comprehensive competitive and academic Esports programs in the state. Before working in collegiate Esports, King volunteered his time to managing and coaching multiple new and semi-pro esport organizations, focusing on League of Legends.